CloudWatch: AWS Custom Metrics & Business Impact

Alberto Cubeddu
6 min readJan 29, 2020

This is a basic tutorial that explains the importance of tracking results and how to collect data using Custom Metrics using AWS CloudWatch Metrics.
The ultimate purpose of this story is to allow the reader to understand some of the terminologies of CloudWatch and to always push for challenging goal that leads to higher performance teams/individual.

Not interested in the business impact, jump directly to the technical side!

Business Impact (KPI)

A Key Performance Indicator is a measurable value that demonstrates how effectively a company or an individual is achieving key objectives.

If you want to be successful in achieving your goal, you need to show to yourself and the rest of the business progressive results in a specific time-frame, specifying why those objectives are relevant to yourself or the company and how realistic is the completion.

An example from Lattice (how to organise your KPI).

We live in a world driven by data, and the easy way to track progress is to use that data in our favour! With real-time/daily/weekly update, you will be able to:

  1. Track your progress and share it to the rest of the business.
  2. Knowing if you are on track for the deadline.
  3. Being able to control the outcome.

I love a high-performance mindset, where THE INDIVIDUAL:

  1. Know what you want to achieve, “must be measurable and tangible!”
  2. Set the goal! “Realistic but hard to achieve”
  3. Timeframe it! “Your time is precious, manage it!”
  4. Deadline; “Failure is a chance to improve, get better on estimation and managing expectation.”
  5. Track Progress “Re-iterate, re-prioritise, keep up morale.”

Custom Metrics (Mesure and Achieve Success)

In this part, I’ll show how to use AWS Custom Metrics to be able to measure any part of your application, moreover, making sure you are on-track on your KPI and be able to re-iterate and re-prioritise when you are trending bearish.

AWS CloudWatch Metrics is a service that allows you to publish data-point in a time-ordered…



Alberto Cubeddu

Leadership || Management || Innovation - Technology Director & Former Head Of Engineering