CloudWatch: AWS Custom Metrics & Business Impact

This is a basic tutorial that explains the importance of tracking results and how to collect data using Custom Metrics using AWS CloudWatch Metrics.
The ultimate purpose of this story is to allow the reader to understand some of the terminologies of CloudWatch and to always push for challenging goal that leads to higher performance teams/individual.

Not interested in the business impact, jump directly to the technical side!

Business Impact (KPI)